Car dealers have tried it all -- from restaurants to swanky concierge service -- but few have a full-time chaplain.
For 71/2 years, the 527 employees of Hoehn Motors in Carlsbad, Calif., have used the services of Chaplain Roy Inzunza.
The corporate chaplain service is part of the spiritual and wellness benefits for employees of the 12-franchise dealership group. Inzunza visits each store, goes to hospitals and even presides over weddings.
On the physical side, workers at Hoehn (HOH'-en) get free yoga and Pilates classes and can join a bicycle-riding group during lunch breaks. Top managers have access to a personal trainer who develops individualized exercise and diet programs.
The mind and body programs are the brainchild of one of the group's owners, Bill Hoehn, said his son, Ted Hoehn, executive manager.
"It is hard for an owner to get in touch with everyone," Ted Hoehn said. "The corporate chaplain -- that is his job and his desire, and he is really good at connecting with people and listening.
"He is a lubricant through the company."
Inzunza described the philosophy he shares with group executives: "We want to see employees flourish personally and professionally. ... If they flourish on a personal level, chances are their anxiety levels will be low, and if they are flourishing at work, there won't be so much stress and anxiety when they are going home."
The group has dealerships that sell Mercedes-Benz, Infiniti, Audi, Porsche, Honda, Buick, GMC, Cadillac, Jaguar, Land Rover, Acura and Sprinter vehicles, all in Carlsbad.
Last year, Hoehn Motors sold 5,509 new and 2,917 used vehicles, up from 5,145 new and 2,580 used a year earlier. The group is on track to set a record in 2014, Ted Hoehn said.
The family business is run by brothers Bill and Bob Hoehn. It was founded by Theodore Hoehn -- Ted's great-grandfather -- with Hoehn Chevrolet. Oldsmobile, Honda and Mercedes-Benz dealerships were added in Carlsbad in 1975 by Theodore Jr.