For the first time in the automaker’s history, you can now taste a little bit of Ford Motor Co. as well as see, feel, hear and smell it.
The automaker has extended rights to the Ford brand and Blue Oval in a licensing agreement with FG Restaurant Group, a Fort Myers, Fla., company that has begun opening a chain of Ford’s Garage restaurants.
Under the deal, the 1920s-themed burger and craft beer restaurant and bar -- whose signature feature is an authentic Model T suspended over the bar -- can now use Ford’s Blue Oval, historical photographs and antique vehicles, and sell other Ford merchandise at its three locations in Fort Myers, Estero and Cape Coral, Fla.
The first restaurant opened in 2012 in Fort Myers.
“We are now partners, which allows us to take our brand right to the customer’s table in the casual dining industry,” said John Nens, manager of Ford brand licensing.