CategoryMarketing

Car-sharing rivals Uber, Lyft tussle over driver recruits

The Lyft app is displayed on an Apple iPhone during a Lyft ride in Washington, D.C. Lyft has expanded its ride-sharing service into New York and is abandoning its trademark pink mustaches in the process, taking on rival Uber. (BLOOMBERG)
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By:
Serena Saitto
July 15, 2014 05:00 AM