Bill Cyphers, a 30-year veteran of Subaru of America and one of the key executives who helped the brand’s sales skyrocket, is retiring as its senior vice president of sales.
The company appointed Jeffrey Walters to the position, effective July 1. Walters has been with Subaru since 1992, most recently as vice president of field operations. He has worked in sales, distribution and marketing, according to Subaru, a unit of Japan's Fuji Heavy Industries.
Subaru credits Walters with helping to involve the U.S. sales arm in motorsports and the introduction of company-sponsored Rally Team USA in 2001.
Cyphers will continue with the company until the end of 2014 in an unspecified capacity, Subaru said.
Cyphers began his career at Subaru in 1984 and previously had vice president jobs in sales, sales operations, marketing, distributor operations and other regional locations. He was with Subaru when it transformed itself into an all-wheel-drive brand with the 1995 Outback crossover, creating a new niche and fueling sales.