LOS ANGELES -- The new Porsche Macan crossover already is sold out for this year, so the company is trying to keep potential Macan buyers -- most of them new to the brand -- happy by putting them in other Porsche vehicles during the wait.
U.S. buyers of the Macan, which went on sale in May, face a wait of more than six months for delivery, Detlev von Platen, CEO of Porsche Cars North America, said at a media event here.
But that presents a problem for Porsche and its dealers: How to ease disappointment for the waiting Macan buyer? The answer: Very short-term leases on other Porsches -- Boxster or Cayman sports cars -- to bridge the wait for the vehicle the customer really wants. The open-ended leases run until the buyer's Macan arrives, whether that's six months or more.