BEIJING (Bloomberg) -- The China-made SUV shown in the latest Transformers movie may hit U.S. showrooms as early as next year, testing demand by American consumers for Chinese autos.
Guangzhou Automobile Group Co. plans to start exporting models including the Trumpchi GS5 featured in "Transformers: Age of Extinction" to the United States, according to Wu Song, head of the Trumpchi brand.
The carmaker, which operates manufacturing joint ventures with Toyota Motor Corp. and Fiat SpA, started the marque in 2010.
"Our sponsorship of Transformers 4 will help more overseas dealers and consumers know about our cars and over the long run it will greatly contribute to our branding," Wu said in an interview Thursday. "We want to start exporting to the U.S. as quickly as possible and I am confident that they will find our Trumpchi cars competitive."
Guangzhou Auto joins BYD Co., Geely Automobile Holdings and Great Wall Motor Co. among Chinese automakers with ambitions to crack the U.S. market.