DETROIT -- I learned some shocking news this morning watching “Today” with Matt Lauer.
General Motors CEO Mary Barra is a woman.
That’s right, she’s even considered the “most powerful woman in the history of the auto industry,” Lauer says. Psst: That might be because she is the only woman in history to hold the top executive position at a major carmaker.
She is also a mom of two, according to Lauer. Wow, this gets even more intriguing.
And because she’s a woman and a mom, she apparently might give a company a “softer face.” By that, I can only assume Lauer means that I no longer have to gaze out the window in my Detroit office at the hard, cold steel towers of GM’s world headquarters thinking, “Those are hard, cold steel towers. Now, I shall see a soft, loving bosom with open arms.”
A mom and a CEO?
Lauer knocked it out of the park with such hardball questions to Barra as, can she be a mom and a CEO or was she selected as CEO because her motherly womanliness softens the company’s image.
Don’t get me wrong, these are perfectly reasonable questions -- for 1957, as my editor noted.
In fact, imagine it is 1957 and some high-profile male reporter asks Ford Motor Co. CEO Henry Ford II how he balances diaper duty with world domination. What? You can’t picture it? Neither can I, because it never was asked and likely never will be asked to a top male executive.
To be fair, Lauer did ask some tough questions. He did a reasonably thorough interview even if he did let Barra get away with a few weak answers.