Editor's note: This article is part of a feature on the 100th anniversary of Dodge in the June 16 print edition of Automotive News.
DETROIT -- The Dodge brand was founded 100 years ago by two brothers who were confident that they could best the established competition.
John and Horace Dodge had become rich supplying parts first to Oldsmobile and later to a fledgling Ford Motor Co.
But at heart, the inseparable brothers were talented tinkerers. So they cut their lucrative ties with Ford and started building their own cars in 1914.
Tragically, both brothers died in 1920, just six years after assembling the first Dodge Brothers car.
But their brand survived, thanks to critical assistance from a succession of auto giants, such as Walter P. Chrysler, Henry Ford and racer Richard Petty.
Here are 10 people who had an outsized impact on Dodge over the last 100 years.
1. John Francis Dodge
The older brother with keen business instincts, John Francis Dodge transformed what was a small machine shop in 1901 into the nation’s second-largest car company two decades later.
2. Horace Elgin Dodge
A mechanical wizard, the younger Dodge brother tirelessly improved the company’s vehicles, particularly the first production model, dubbed “Old Betsy.”