LOS ANGELES -- Source Interlink, the publisher of magazines including Motor Trend, Hot Rod and Super Street, is restructuring its automotive titles under a new branding group called The Enthusiast Network.
As part of the overhaul, Jean Jennings, one of the few female automotive journalists in a top management position, has resigned as editor of Automobile magazine, the company said in a statement.
"We're no longer in neutral," Scott Dickey, CEO of Source Interlink since February, said Thursday in an interview with Advertising Age, an affiliate of Automotive News. "We're now in gear."
A dozen splinter publications will be folded into larger similarly themed publications, known as “core brands.”
For instance, Camaro Performers and GM Hi-Tech magazines will become part of Super Chevy, while Import Tuner and Honda Tuning will link with Super Street. Automobile and Motor Trend will grow closer while retaining their own distinct titles.
A company source said about 75 employees will be eliminated in Michigan and Florida.
The move will “centralize much of the company’s production of auto-related content in its Los Angeles headquarters, increasing efficiencies and the ability to rapidly deploy content across multiple platforms,” the company said.
As part of the changes, the company is moving key editorial components of Automobile from Ann Arbor, Mich., to suburban Los Angeles, to work alongside its flagship Motor Trend.
The print version of Automobile will remain in publication while Web exposure is broadened, the source said, adding that some Web content will be shared between Motor Trend and Automobile.