DETROIT -- Since the Cadillac Elmiraj concept debuted in August at the Pebble Beach Concours d'Elegance, General Motors has been gauging worldwide reaction to the big luxury coupe. And so far, so good.
"It has been so well received wherever it has been shown," Ed Welburn, GM vice president of global design, said last week at the WardsAuto Interiors Conference here. Welburn would not say if GM has decided to build a production version, but agreed that the warm reception for the Elmiraj "is a good sign" and good for Cadillac.
The Elmiraj, powered by a twin turbocharged V-8, would give Cadillac a high-priced flagship against entries from Mercedes-Benz, Bentley and Rolls-Royce.