Mazda will roll out a new dealership design program to retailers in July.
The new look, dubbed Retail Evolution, will ditch the orange and green industrial chic of its decade-old Retail Revolution design in favor of a more modern aesthetic.
Ron Stettner, vice president of U.S. sales for Mazda North American Operations, described the new look as more sophisticated and modern and more in line with the premium-for-mainstream ambitions of newer vehicles such as the redesigned Mazda3 compact, CX-5 crossover and Mazda6 mid-sized sedan.
"As we've repositioned the brand and moved the brand forward, it was time to take a look at facilities," Stettner said in an interview.
Like the outgoing plan, Retail Evolution is a voluntary upgrade program. Mazda will offer financial incentives to encourage participation, but Stettner declined to specify what they might be. Since Retail Revolution debuted in 2003, 116 of Mazda's roughly 600 dealerships have built new flagship facilities, while another 13 retailers have adopted smaller-scale renovations to meet the Retail Revolution theme.
The new design's interior plan features more glass-enclosed offices for sales managers and salespeople; white walls; black ceilings; and light wood floors.
Certain elements of the Retail Revolution program will be carried over, namely the raised, glass-enclosed "jewel box" vehicle display in showrooms. Other design features of the outgoing program will be dropped or replaced.