DETROIT -- When the Allied armies won World War II overseas, they did so in a Jeep. Nearly 75 years later, Fiat Chrysler Automobiles has a similar strategy.
By 2018, the company plans to ride Jeep to distant shores and use the profits to help fund the revival of its other brands.
The vision for Jeep is audacious and ambitious. The company plans to:
- More than double the brand's 2013 global sales to about 1.9 million units in 2018.
- Build and sell vehicles in China, India and Brazil.
- Sell a new luxury SUV, the Grand Wagoneer, to "compete with the Range Rovers of the world."
But Fiat Chrysler -- the successor to Willys-Overland of World War II fame -- may run into the same problem that Jeep's original owner did: insufficient North American capacity to meet demand. And this time, there is zero chance that Ford Motor Co. will step in to assemble Jeeps, as it did in World War II.