HWASEONG, South Korea -- Kia Motors Corp. aims to sell 5,000 electric units of its boxy Soul subcompact a year worldwide. Kia expects the United States to be the Soul EV's biggest market.
The Soul EV, which went on sale April 14 in South Korea, will hit U.S. showrooms in the second half of the year. Initially in the United States, it will be sold only in California, Oregon, New York, New Jersey and Maryland.
Sim Hyun-sung, director of Hyundai Motor Group's eco-vehicle performance development group, did not offer a U.S. sales share of the 5,000 target. But he said the United States will be the car's biggest market because of the Soul EV's size and generous incentives, as well as increased exposure for electric vehicles thanks to stringent emissions standards.