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Mercedes design boss Wagener on how the brand is winning younger buyers

Gorden Wagener: "We really accomplished our mission to redefine the brand."
EG
By:
Eric Gallina
May 09, 2014 05:00 AM

Featured Stories

Toyota
Toyota’s Ted Ogawa: Stretch life cycles to improve affordability

In an exclusive interview, Toyota Motor North America CEO Ted Ogawa said that affordability can be helped by stretching some vehicle life cycles.

LP
By:
Larry P. Vellequette
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JB
By:
Jamie Butters
Toyota’s Ted Ogawa: Stretch life cycles to improve affordability
100 Leading Women
Automotive News Leading Women talk mentorship, mental health at 2025 conference
PH
By:
Paige Hodder
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CM
By:
C.J. Moore
Automotive News Leading Women talk mentorship, mental health at 2025 conference
Toyota
Toyota’s Arene, debuting in the 2026 RAV4, launches a new era of advanced software
HG
By:
Hans Greimel
Toyota’s Arene, debuting in the 2026 RAV4, launches a new era of advanced software
Manufacturing
Tesla, Hyundai, BMW, Mercedes test smarter robots as manufacturing aims for human-free ‘dark factory’
PB
By:
Pete Bigelow
Tesla, Hyundai, BMW, Mercedes test smarter robots as manufacturing aims for human-free ‘dark factory’