Promising a customer the “best” rate is one of the “seven deadly sins of F&I,” says Dave Robertson, executive director of the Association of Finance & Insurance Professionals. “NEVER use the word ‘best’ when discussing the finance charge,” he wrote in a blog on the association’s Web site, afip.com. “The word ‘best’ implies that the rate quoted is either the dealer’s buy rate or the lowest rate known to man.”
Never use 'best' to describe finance rate
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