Buick last week introduced another commercial that tries to convince people that its vehicles aren't made for the blue-haired set. But this time it enlisted the help of a few blue-hairs.
The 30-second spot, broadcast during the NCAA men's basketball tournament, features all five vehicles in Buick's lineup. A valet runs through a parking lot looking for a Buick without noticing a LaCrosse right under his nose. A young woman stands on the street craning her neck for the Buick that's supposed to pick her up, but she doesn't see the shiny Encore parked right in front of her.