Apple's new CarPlay system lets drivers use their vehicle touch screens to access the company's apps for music, phone numbers, route guidance, e-mails -- you name it.
So is Apple, which unveiled CarPlay this month at the Geneva auto show, poised to take over the center stack? Will the tech giant connect directly with motorists and muscle aside automakers for control of vehicle infotainment?
Well, no, say automakers and suppliers involved with CarPlay, which lets drivers control their iPhones from the vehicle touch screen.
They say Apple simply wants to make autos friendly territory for the iPhone. And automakers are unlikely to cede control to Apple because they need to attract owners of rival smartphones, such as Android.
Volvo's redesigned XC90, which was unveiled in Geneva with CarPlay in its infotainment system, also will accommodate Android, says Thomas Mueller, Volvo's vice president of electrical and electronic systems engineering.
"We have to serve all of our customers," Mueller said. "Of course there are some customers that are not using Apple products, so you would like to make all of your customers happy."
Volvo also will make its infotainment system compatible with MirrorLink, an industry standard for in-car smartphones.
In addition, the XC90 will offer apps that are unavailable on CarPlay, such as Pandora, the most popular streaming radio service, Mueller said.
Apple did not respond to a request for comment.
CarPlay's rollout in Geneva generated considerable attention. Mercedes-Benz and Ferrari also introduced vehicles with the system. And others are on the way.
CarPlay is just one part of a center stack's software. Typically, motorists reach the display via a few menu clicks or by pressing a console button.
Automakers and brands that plan to adopt CarPlay include BMW, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mitsubishi, Nissan, PSA Peugeot Citroen, Subaru, Suzuki and Toyota.