There's nothing like a good old-fashioned Internet conspiracy theory.
After a cavernous sinkhole swallowed eight of the National Corvette Museum's prized gems last month, museum management decided to release as much information as possible and use social media to spread the word.
Museum staffers have bombarded Facebook, Twitter, YouTube and Instagram with photos and videos since Day One as they put on a master class in crisis management.
But some in the online community still aren't convinced.
A conspiracy theorist has posted a series of YouTube videos saying the sinkhole is a hoax. He believes it's just "another" fake news story.
Katie Frassinelli, the museum's marketing and communications manager, responded: "I just think it's absurd that anybody would think that we could pull something like that off."
Frassinelli said that major news agencies such as CNN and CBS have reported from the site. "CBS This Morning" was there today.
She added, "I'm very flattered that people would think that we would have the time, money and brainpower to fabricate something like this."
She invited skeptics to the museum to view the sinkhole.
With a gaping 40-foot-wide hole that's around 30 feet deep staring museum managers in the face, a defensive approach in which they shared few details would've been understandable.
After all, a spectacular story such as this can take on a life of its own in the social sphere.
By giving wide access to updates, images and videos about the sinkhole, conspiracy theorists can run wild and try to discredit every piece of information. Or Photoshop experts can grab a few pictures and do their handiwork, which could yield thousands of potentially embarrassing tweets and Facebook postings.
But the museum's openness combined with the fan fervor surrounding the Corvette -- it has one of the auto industry's most loyal and enthusiastic owner groups -- have created the perfect social media storm.
Soon after the sinkhole devastated the site, the museum provided dozens of photos of the casualties on Google+ with background information for each model that was accessible to anyone.
When crews began pulling the wounded Vettes from the hole on Monday, workers provided rapid-fire updates on the museum's social media accounts. Images of the 2009 ZR1 Blue Devil and 1993 Ruby Red 40th anniversary edition generated thousands of Facebook likes, shares and Twitter retweets.
Since the incident, the museum's Facebook fan page has drawn more than 10,000 new "likes," while its Twitter account has attracted upwards of 1,000 followers.