GM is launching its own in-vehicle app store for 2015 Chevrolet vehicles, featuring apps from GM and third-party developers. Apps from the Chevrolet AppShop can be downloaded into the car and work in the center-stack display.
"This is an evolutionary environment we live in," said Junior Barrett, GM's infotainment strategy manager. "We're investigating all different avenues."
The introduction of CarPlay may give a nudge to automakers that have been slow to introduce apps into vehicles. "It puts a lot of pressure on the OEMs to not only keep up but to be cognizant of what is the best interest of the driver," said Masaichi Hasegawa, a Deloitte analyst.
Hasegawa doesn't see any one operating system emerging as the standard anytime soon. Instead he sees a variety of partnerships forming across Silicon Valley and Detroit, much like the Open Automotive Alliance, Google's collaboration with automakers that is trying to create an Android rival to CarPlay.
"The space is so chaotic right now," Hasegawa said. "It's kind of like speed dating on steroids."
Vince Bond contributed to this report.