Buy a new or used Ford pickup and get a voucher … toward the purchase of a shotgun.
That's the deal one rural Ford dealership in Hawley, Minn., is offering starting Saturday to keep the trigger pulled on its truck sales in what has been a miserable winter for some stores across the Snow Belt.
But the dealership isn't just handing a gun to customers as they drive off.
Jason Jalbert, sales manager at Muscatell Burns Ford in far west central Minnesota, just east of Fargo, said the two-week promotion — the Muscatell Burns Outdoorsman Sale — offers buyers a $350 voucher with the purchase of any new or used pickup.
The voucher represents the value of a Remington 870 Express shotgun, which retails for between $350 and $650, depending on the options. The dealership is working with a sporting goods store in nearby Fargo, N.D., to complete the sale.
Jalbert said the store has about 80 to 90 pickups in stock.
He told KFGO radio station today that the promotion appeals to the dealership's clientele. Trucks account for 90 percent of the store's business.
"A lot of the employees are outdoorsmen and a lot of our customers' conversations revolve around that," Jalbert said. "It's been tremendously cold up here, with a long stretch of well below zero. But, we've done a year-over-year gain. And we certainly anticipate that strength to continue through 2014, especially with the launch of the all-new F-150."
The voucher can also be used toward the purchase of a new truck, as well as other items in the sporting goods store, Jalbert said.
And like all gun purchases, a background check is required.