DETROIT (Bloomberg) -- Ford Motor Co. plans to offer an optional smaller engine for its updated Ford Focus compact car to woo U.S. drivers looking for improved fuel efficiency.
U.S. customers will be able to buy the Focus with a 1.0- liter EcoBoost engine that will deliver greater fuel efficiency, in addition to the current 2.0-liter engine, Ford said Sunday.
The 2015 Focus will be revealed Monday at the Mobile World Congress in Barcelona and displayed at the Geneva Motor Show on March 4.
It will go on sale in the second half of this year. The current version was redesigned in 2010.
"Fuel efficiency, obviously, critical to this segment, is a critical piece of the Focus story," Raj Nair, Ford group vice president of global product development, told reporters last week. We "wanted to take that even further with the new Focus."
The Focus is among several models U.S. automakers are making to compete with Toyota Motor Corp. and Honda Motor Co., which used to dominate the segment for vehicles that get better mileage.
The car is part of CEO Alan Mulally's effort to overhaul the company's lineup to balance its strength in big pickups and SUVs.
Other changes to the Focus include a new front end that gives the vehicle a sportier look similar to Ford's larger Fusion sedan.
While pricing for the latest model wasn't released, the 2014 Focus begins at $16,810 in the United States, according to Ford's Web site.
The 2014 Ford Focus SFE with a 2.0-liter, four-cylinder engine gets 28 miles (45 kilometers) per gallon in city driving and 40 mpg on the highways, according to the U.S. Environmental Protection Agency's Web site.
German production
Ford already offers a 1.0-liter engine in the Fiesta in the United States and in five nameplates in Europe where it accounts for 32 percent of Focus sales, the company said.
The automaker doubled production capacity at its Cologne, Germany, factory to build more than 1,000 engines a day.
The updated Focus will be offered with a rearview camera standard for the first time, the company said. Other updates in technology include an optional safety system that warns the driver when they're not staying in their lane or when another vehicle has entered the car's blind spot.
The European version of the Focus will mark the introduction of Sync 2, Ford's in-car connectivity system, and new 1.5-liter EcoBoost gas and diesel engines.
