Hyundai may add a third vehicle to its luxury-car lineup and is considering building a compact crossover.
Dave Zuchowski, CEO of Hyundai Motor America, said the Korean brand may have room for a premium model to join its Equus and Genesis sedans.
"That's one of the conversations," he said. "I think it's fair to say that within a couple of years there may be another premium" nameplate. "That's a space where we think there's some opportunity."