Now that this year's Super Bowl commercial frenzy is over, what did automakers get for the $133,333 they plunked down for each second of airtime?
Automotive News gathered postgame Web traffic results from car shopping Web sites and other data providers to see which spots moved the needle. Here are some highlights.
> Father's intuition
Hyundai's 30-second "Dad's Sixth Sense" spot for the redesigned Genesis sedan and its automatic braking feature was the top-rated auto spot in the USA Today Ad Meter, the granddaddy of Super Bowl commercial rankings. It was also the only automotive spot in the meter's top 10.
Search traffic for the Genesis on KBB.com jumped ninefold during the hour the commercial aired from the prior hour, while consideration of the Genesis on Edmunds.com rose 59 percent compared with the car's average consideration levels during the four Sundays before the game.