CHICAGO -- A new groundswell is taking place for sporty trucks.
Of all the vehicles on display this week at the Chicago Auto Show, the pickup segment stands out. There are General Motors' redesigned mid-sized pickups, the Chevy Colorado and GMC Canyon, getting back into the game.
There is Toyota's new batch of off-road-capable TRD Pro Series trucks. There is the Ford F-150 SVT Raptor splattered in mud. There is Nissan's Frontier Desert Runner, fitted with a transparent acrylic hood to show what's beneath -- a proposed turbocharged Cummins four-cylinder diesel engine.
Every brand has a different story to tell. But where they all overlap is that the industry smells opportunity in trucks, small trucks, sporty trucks and more trucks.