NEW ORLEANS -- Toyota Division asked dealers to make a renewed push for customer retention as more lease returns come back this year.
At the make meeting, Toyota told dealers that it wants sales of Toyota and Scion vehicles to increase to slightly more than 2 million units this year, up from 1.96 million last year.
Part of the growth will come from the 2015 Camry, which will be introduced in the fall with sheet metal updates normally reserved for a full redesign, said Jay Caldwell, chairman of the Toyota National Dealer Advisory Council and president of Caldwell Toyota in Conway, Ark.
Toyota estimates that 125,000 Toyota Financial Services lessees are ending this year. New sales and service retention tools are being rolled out, especially in connection with the Toyota Care free-maintenance program, said Jim Lentz, CEO of Toyota's North America Region.
Toyota also is launching a national program to boost sales of wholesale parts and accessories. Dealerships are encouraged to place stock and accessorized vehicles next to each other in the parts department, and to create a tiny curtained theater that shows videos of how cars can be souped up with Toyota and Toyota Racing Development accessories.
"This is the first time we're getting into accessory marketing," said Brian Sciumbato, Toyota corporate manager of service, parts and accessories marketing. "This is a huge opportunity for growth."
In the service drive, Toyota is pushing dealers to create Express Maintenance lanes that can perform oil and windshield wiper changes, tire rotation and balance, and cabin air-filter replacements in less than an hour.