NEW ORLEANS -- Porsche already is planning a sub-$50,000 version of the Porsche Macan mid-sized crossover.
Porsche told dealers last week that it would develop a less expensive model of the Macan down the road, said dealers who attended the Porsche make meeting at the National Automobile Dealers Association convention.
The Macan is scheduled to arrive in U.S. dealerships late this spring. The launch models are the Macan S, starting at $50,895, and the Macan Turbo, starting at $73,295. Both prices include shipping.
Joe Lawrence, COO of Porsche Cars North America, acknowledged that a lower-priced model is possible. But price and timing are not yet determined, he said.
"We think there is room for additional variants down the line," Lawrence told Automotive News.
He noted that the Macan S comes with more standard equipment -- features such as the brand's PDK double-clutch transmission and 19-inch wheels -- than has been typical at that price point for Porsche.
That leaves room for more basic models below.
It's a typical approach for Porsche, said Mike Sullivan, owner of Pacific Porsche in Torrance, Calif., and a member of the Porsche Dealer Board of Regents.
Said Sullivan: "It's exactly what you'd expect: Hit with the high price for the guys who want it" and then scale back for "bread-and-butter" customers.