During his first speech as NADA chairman, Forrest McConnell plans to outline the group's plan for protecting its members from red tape and overreaching factory requirements.
He will focus on familiar priorities: the need to stand up to the Consumer Financial Protection Bureau on dealer-assisted finance, to voice dealers' concerns to automakers and to fend off challenges to the franchise model, an NADA spokesman said.
McConnell's message to dealers will be that starting a business and running it can be difficult enough without having to worry about big national policy programs and thorny industry relations issues.
McConnell, 55, has been a dealer since 1987. He runs McConnell Honda-Acura in Montgomery, Ala.
He will be sworn in today at the closing ceremony of the convention.