The Super Bowl's advertising roster again looks to be jammed with automakers hoping to make a splash in front of the more than 100 million viewers expected to tune in for the game. In addition to Toyota, Chevrolet, Hyundai, Kia, Audi, Ford, Volkswagen and Jaguar have all confirmed that they will advertise during the game.
Advertising Age, an affiliate of Automotive News, has reported that Super Bowl broadcaster Fox is collecting about $4 million for every 30-second commercial slot during the game.