Honda has been without a true sports car since the S2000 convertible was canceled in 2009. Dealers would like to change that.
Erik Nelson, a suburban Seattle Honda dealer and chairman of Honda's national dealer council, says the council has asked Honda to consider a halo sports car for the brand.
"We have asked for an S2000-like halo car for the Honda lineup, whenever Honda might find that to be appropriate," Nelson said. "They indicated that they would be open to it, but we have not gotten firm answers back yet. The best thing to say is that they haven't said no."
Honda Division posted its second-best U.S. sales ever last year with deliveries rising 7 percent to 1.36 million units. Nelson expects Honda's core product trio of the Accord, Civic and CR-V to continue to post strong sales in 2014. The redesigned Honda Fit subcompact and Fit-based crossover arriving in summer also will boost volume, he says.
On the fixed-operations side, Nelson says Honda dealers are working to expand express service capacity and in some cases are dedicating some service bays to express customers.
"Honda is supporting us with that through marketing and developing some marketing pieces and making them available to the dealers to promote express service," Nelson said. "Time is really the most valuable asset that any customer has, and we're trying to find ways to honor that and get them in and out of the facility faster."