AutoNation Inc. CEO Mike Jackson is delighted that the Federal Trade Commission is cracking down on deceptive advertising by dealerships.
"Automotive advertising needs to be regulated in fairness to consumers and to level playing field competition," Jackson, head of the nation's largest dealership group, told Automotive News. "The consumer deserves more."
Many dealers share Jackson's sentiment, saying it is hard to compete against dealers who run deceptive ads. They want their state associations to take a stand against the practice and push for legislation that provides clarity and uniformity in the rules and better enforcement, industry sources say.
"Here in New Jersey, and I think around the country at other associations, we support advertising regulations," said Jim Appleton, president of the New Jersey Coalition of Automotive Retailers in Trenton, N.J. "Our problem is that there aren't clear rules of the road."