Porsche won't build an entry-level roadster or small crossover, but it's ready to make the call on other new models, said Bernhard Maier, board member for global sales and marketing.
"We have a lot of ideas and a lot of opportunities," Maier told Automotive News at the show. "But whatever we do has to clearly fit with the brand."
That rules out two vehicles.
"We've decided not to build a roadster below the Boxster, [and] we will not offer an SUV below the Macan because it will not be a perfect fit," he said. "We found we would be irritating our current customers."
Several other ideas are under study. Among the products presumably still in the mix is a small sedan. And the 960, known internally as FeFi, for Ferrari Fighter, is definitely a contender.
"There is clearly some room between a 911 Turbo S or a 911 GT2 and a 918 Spyder," Maier said. "There are ideas in the basket."