Most auto show introductions make it seem like the car or truck being shown will just magically appear at dealerships. But Chrysler Group, in unveiling its redesigned 200 sedan last week, took time to highlight the suburban Detroit assembly plant that will build the car.
Chrysler brand chief Al Gardner said the company is investing more than $1 billion in its Sterling Heights Assembly Plant in preparation for the 200.
The investment is even more notable because Chrysler's previous owner, Cerberus Capital Management, had announced it would close Sterling Heights Assembly. But Fiat swooped in and reversed those plans. Now, as Fiat assumes full ownership of Chrysler, the company clearly wants to make sure people still think of it as an American automaker, creating jobs in the United States with the help of taxpayer money it received in the 2009 bankruptcy.