DETROIT -- Created just three years ago as Infiniti's European-competing performance subbrand, IPL might no longer cut it for the company's bolder future product plans.
Infiniti is looking for a bona fide performance subbrand in the near future -- beyond what the IPL initiative has tried to achieve.
"What is absent from our product structure today is a line of really thoroughbred, high-end performance cars that take no prisoners," says Johan de Nysschen, Infiniti worldwide president. "I don't say that every single Infiniti car line should have such a model. But I do say that we need a high-performance subbrand."