NASHVILLE -- Early last year, Nissan executives began using the phrase "the right car at the right place at the right time" like a mantra.
But it's more than that.
Nissan has assembled a team of sales managers, forecasters, planners, retailers, factory engineers and logistics managers in North America and Japan to execute its right-car mission.
After spending the past two years redesigning, reintroducing and repricing most of its vehicle lineup, the automaker is convinced that all of its products are competitive in their segments, and in some cases segment-leading.
But one problem continues to hold the franchise back -- a U.S. inventory chain with a few holes in it, says Fred Diaz, Nissan Division senior vice president for U.S. sales, marketing, parts and service.
"We've got a huge initiative under way to get this right," Diaz says. "Rather than trying to assess market needs from here at our headquarters or relying on our retailers to guess, we're designing a new approach to make sure we can deliver the right car at the right place at the right time."
The process will give Nissan's sales regions more voice in production planning and make it easier for dealers to find cars in the factory order banks.