With just under three weeks until kickoff, Super Bowl XLVIII is shaping up to be a New York-worthy traffic jam of big-budget auto ads.
Media reports suggest advertisers are spending an average of $4 million for each 30-second time slot. But for automakers trying to make a splash in front of the game's more than 100 million viewers, standing out early in what's expected to be another banner year for the U.S. auto industry could be worth it.
More brands might be added to this year's auto roster, but here's a rundown of what we know so far:
• Audi returns for the seventh straight year with a 60-second spot during the third quarter meant to build anticipation for the new A3 sedan, which goes on sale this spring.
• Chevrolet sat out in 2013 but returns to the game's starting lineup of big-brand advertisers with two commercials. Chevy has a full plate of vehicle launches this year, and Tim Mahoney, GM's global marketing boss, said last summer that the Super Bowl was the perfect venue to tell that story. Mahoney ran Volkswagen's U.S. marketing department when it used "The Force" in 2011.