The United States' reign as Porsche's single largest market could end this year. China is poised to push the United States to No. 2, and if doesn't happen in 2014 it will definitely take place in 2015, predicts Porsche head of sales and marketing Bernhard Maier. The former BMW and Jaguar Land Rover executive, who joined Porsche in 2001, also told Automotive News Europe Editor Luca Ciferri how Porsche will remain the world's most profitable automaker and why it won't add a model below the Cayman or Macan.
When will China pass the United States to become Porsche's single-largest market?
It is an interesting head-to-head race. China could become No. 1 in 2014, but I expect this will happen in 2015. Nevertheless, one thing should be clear: We will not be volume driven. Volume is not our main focus, it is the final result of the actions we have taken. The most important thing is that we have qualitative, sustainable and profitable growth. We also want to offer the most exclusive purchase and ownership experience for our customers.