Will he really make a difference, or is Volvo so product-starved that sales will continue to fall? His predecessor was fired.
People to watch in 2014
Incoming UAW chiefs traditionally keep a low profile until they're formally voted into office and installed, so Williams' plans for the union are likely to remain murky until the June election. But automakers will be watching for hints before the next Detroit 3 contract talks in 2015.
After a devastating year for the brand, Horn, 51, who was installed in December, has to restore VW's mojo in the United States quickly to keep his target-setting bosses in Germany happy.
Alan Batey runs the profitable North American operations, leaving Ammann, 41, all the headaches: a sluggish Europe, a Chinese market that is huge but increasingly volatile, a major Korean base with labor issues and a wind-down operation in Australia.
Kia's U.S. sales are heading for a decline in 2013 -- which would be only the second time that happened since the brand's U.S. launch in 1993. (The other drop came in 2008.) Expect Ahn to face pressure from headquarters to resume growth in 2014.
CEO Alan Mulally says he will stay on the job until the end of 2014. Even if you ignore talk of his going to Microsoft, at some point Mulally risks becoming a lame duck, with Ford insiders looking increasingly to Fields, 52, for direction.
Kogai, 59, last year took charge of a company that finally had returned to the black thanks to improved vehicles, cost cutting and, most importantly, a favorable yen rate. Now he's setting ambitious sales goals even as some see the U.S. sales recovery plateauing. How much more room is there to zoom-zoom?
Kuniskis, 46, moved to Dodge from a similar position at Fiat in April. In 2014 he will be in charge of celebrating Dodge's 100th anniversary as he seeks to rebuild momentum lost when the Ram pickup and Viper sports car lost their Dodge emblems.
As Tesla expands its lineup and begins global sales, Musk, 42, continues to head his other enterprises and to spin out new ideas and ventures. Investors might be forgiven if they have CEO-range anxiety.
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