The piece, which debuted last month, is the second TV segment in Lexus’ “Amazing in Motion” series, following the “Steps” project that aired in May. That first spot featured oversized mannequins brought to silent life in eerie realism by teams of puppeteers.
The common thread: Fantastical, fresh interpretations of how things move.
“It’s geared toward the design community and the creative class,” Templin said. “It’s brand enhancement. It’s about changing people’s perception about the Lexus brand.”