Halfway through the year, executives from Toyota Motor Sales U.S.A. said they would do whatever it takes to ensure that the Camry remains America's best-selling car amid its toughest competition in years.
With a month to go in 2013, the Camry has locked up first place for a 12th consecutive year, but its dominance in the mid-sized segment is shrinking even as the automaker dangles bigger than usual discounts to lure buyers.
Toyota sold 30,386 Camrys in November, raising its total for the year to 378,520 units, or 44,163 more than the Honda Accord. The Camry led the Accord by 71,035 at this time last year.
Ford officials cited Toyota as being particularly aggressive on incentives in the mid-sized segment last month, but Toyota said its offers were largely unchanged.
"Pretty much consistent to what we've been doing all year. We did not do anything out of the ordinary," Bill Fay, Toyota division group vice president, said last week. "We continue to look at incentives as very tactical. We kind of regionalize our incentive approach so we can maximize the efficiency of those."