DETROIT -- Alan Mulally sounded as though he’d been saving the line since becoming CEO of Ford Motor Co. seven years ago.
“The Mustang is out of the corral,” he proclaimed giddily as a red 2015 Ford Mustang emerged from an enclosed trailer outside the “Good Morning America” studio in New York’s Times Square.
Robin Roberts, one of the ABC morning show’s anchors, couldn’t contain her excitement either: “Oh, it’s gorgeous!” After looking it over from all angles, Roberts declared it “off the charts, baby -- off the charts.”
The live, national-television reveal on a show watched by an average of nearly 6 million people was only one piece of the lavish global spectacle that Ford engineered Thursday to introduce the sixth-generation Mustang.
In fact, by the time “Good Morning America” viewers got what the show billed as an “exclusive first look” at the Mustang, Ford already had unveiled the car four times on four continents in the preceding hour.