To the Editor:
Regarding "Akerson: Buick could probably use a flagship" (Nov. 18): Buick can definitely coexist with Cadillac.
When I became a Buick dealer in 1999, General Motors brass said it would never work because my family had had a Cadillac dealership since 1947 and the owner base would never accept it.
We acquired Buick from a dealer that had been in business since the 1950s and took the sales from 200 to 400 in one year because we ran a separate operation: Buick in one showroom, Cadillac in another, Cadillac sales and Buick sales separate.
GM has to go back and give each line a look of its own and make enough of a price spread between the divisions. GM executives think they can raise prices at their discretion and consumers will accept it.
Raise the price of CTS sedans $7,000, and they don't sell? Some things at GM will never change.
The writer closed the dealership in 2007.