LOS ANGELES -- The A3, a new Audi nameplate that goes on sale in the spring, will be the brand's first vehicle equipped with 4G LTE high-speed data service, a key part of Audi's high-tech appeal, the company says.
A3 buyers are "people who are interested in high design," said Scott Keogh, president of Audi of America, at the Los Angeles Auto Show two weeks ago. "It's people who are interested in high technology and the latest features and have the mind-set of 'I get it.' You can be 60 and have that mind-set, and you can be 35 and have that mind-set."
The A3 line eventually will be a top seller for Audi, Keogh said. He anticipates annual sales of up to 40,000 units when the four A3 variants are available.
The A3 sedan goes on sale this spring, followed by the high-performance S3 a few months after that. The A3 cabriolet arrives next fall; and the A3 e-tron plug-in hybrid, in the first quarter of 2015.
Last year, the A4 lineup was Audi's top-seller, accounting for 35,415 units of Audi's 139,310 total U.S. sales.