- Dealer: John Bergstrom
- Dealership group: Bergstrom Automotive
- Full-time employees: 60
- 2012 new-vehicle sales: 775, up 5%
- Benefit highlight: Annual formal recognition event for top performing team members
- Cool perk: Family appreciation day at a Milwaukee Brewers baseball game
- John Bergstrom on changes in response to a staff request: "We communicate through daily videos on our Intranet to make sure all team members understand our goals and vision. This was in response to feedback received in our annual team member surveys."
- COO Tim Bergstrom on recruiting: "Our recruiting efforts are broad-based and heavily focused on the Internet and social media to ensure we are reaching Gen Y and people from outside the industry."