- Dealer: John Bergstrom
- Dealership group: Bergstrom Automotive
- Full-time employees: 45
- 2012 new-vehicle sales: 623, up 9%
- Benefit highlight: Wellness programs such as an exercise challenge, a biggest loser contest and health risk assessments
- Cool perk: Free lunches, cookouts and prizes when dealership achieves its goals
- Bergstrom on showing employees they are valued: "We hold an annual event to recognize high performers. Performance is tracked throughout the year. Celebrating together and mutual respect are two of our core values that we reinforce daily."
- Bergstrom on ensuring that employees are paid fairly: "We participate in the NADA wage survey and annually update wage guidelines for all positions. Our management team then uses that information in the annual review process."