Bob Carter, the veteran Toyota sales executive who has led the effort to regain the company's momentum in the United States following the 2010 recall crisis and the 2011 earthquake and tsunami, will speak at the Automotive News World Congress in January.
Carter, senior vice president of automotive operations for Toyota Motor Sales U.S.A., will speak Tuesday afternoon, Jan. 14.
This year, the Toyota brand has pulled closer to No. 2 Chevrolet in the U.S. sales rankings. And in the face of strong competition, Carter has vowed to maintain the Camry as America's top-selling passenger car.
Meanwhile, Carter has been an outspoken critic of inaccurate fuel-mileage ratings and other misleading marketing claims by automakers, which he says have given the auto industry a trust problem with U.S. consumers.
Carter, who joined Toyota in 1981 as a warranty processor, has held a number of key positions in recent years. This year, Carter added oversight of Lexus in the United States, in addition to overseeing Toyota Division, Toyota Logistics Services, Toyota Motor Sales de Mexico and other administrative duties.
Dinner keynote speakers at the congress are General Motors CEO Dan Akerson and Mark Fields, COO of Ford. IBM and PwC are exclusive lead sponsors.