In the automotive sales world, drivers are potential customers.
In my world of workplace research, drivers have a completely different meaning. My firm, Best Companies Group, measures employee engagement and satisfaction. We use that information to decide which companies make our Best Places to Work lists. In determining the Best Dealerships To Work For, we surveyed just more than 53,000 employees to find out what they thought about their employers. Those with the highest engagement levels made this list.
The big question that employers typically ask: "How can I create an environment where the employees are committed and emotionally connected?"
High employee engagement is a result of how the company is managed and how all employees are treated.
Many believe that adding benefits and hoping for the best will do the trick. It likely will not, and it will be expensive. Many say they are committed to improving the employee experience, but don't really believe in what they are doing. Those attempts also will fail. You have to believe.
In the auto sales business, knowing the ideal driver for any given car will put you at an advantage when working with a potential client. You know your driver. Now you need to know more about the person who just wandered onto the lot. What will motivate the customer to become a driver of your car?
The same holds true for employee engagement drivers. Through employee surveys we collected a lot of data. From those data we can point to the top 10 drivers that contribute to converting employees to committed and connected associates.
Our employee survey results are divided into eight focus areas used to evaluate each organization. You can see the complete survey at bestdealershipstoworkfor.com. The first seven focus areas are designed to get specific about employees' experiences and satisfaction levels, and eighth measures overall employee engagement.