Johan de Nysschen, Infiniti's president, was miffed last week when he denied reports Infiniti will get a pickup.
"I wonder who started this BS story ... Why do some 'journalists' rehash such garbage and thus perpetuate the nonsense," de Nysschen wrote on Facebook.
He was responding to recent reports on the Internet that Infiniti was planning to rebadge the Nissan Titan.
"We have been remarkably transparent about our product plans. You'd think if we were excited about doing a truck, we might mention it," de Nysschen wrote.
And the final punch was this: "Seems anyone who can type and has a spell-check is nowadays a publisher."
How mad was de Nysschen? His sign off sums it up: "Feeling annoyed" -- with a frowny-faced emoticon.