FRANKFURT -- Volvo not only needs to boost U.S. sales, but it must raise prices, too -- and plans to do so on models now in the pipeline, says Volvo Cars CEO Hakan Samuelsson.
"The new vehicles will be more expensive," Samuelsson said in an interview at the Frankfurt auto show.
The redesigned XC90 crossover scheduled to arrive in 2015 will be the first vehicle to close the price gap with European competition, he said. The 2014 XC90 has a base price of $40,615, compared with a starting price of $53,725 for the BMW X5 sDrive35i crossover. The prices include shipping.