To the Editor:
I have had the pleasure of being a Subaru dealer since 1976, so it was with great interest and pride that I read "Surging Subaru" (Sept. 2).
I was fortunate to have a front-row seat to experience firsthand the highs and lows of the Subaru dealer as a member of the dealer advisory board for more years than I care to remember.
Subaru of America's Tom Doll is probably the least recognized automotive executive in the world, which is hard to believe when one analyzes the success of Subaru today.
Over the years, he has quietly and consistently increased sales volume by attracting a Subaru team that understands the Subaru DNA and knows how to market the Subaru product.
Doll wasn't a marketing guy, so if he didn't understand something or needed dealer input he has never hesitated to pick up the phone to ask a question.
He has always been available to the dealers. Nine times out of 10, if you called his office late in the evening, he'd answer the phone himself.
Doll has been able to get Subaru of America, the dealers and parent company Fuji Heavy Industries all on the same page, and that's why today Subaru is surging ahead.
Thanks, Tom. It's great to be a Subaru dealer.
The writer, who also sells Hyundai vehicles, was 2010 chairman of the American International Automobile Dealers Association.