DETROIT -- Steady sales and demand have Ford Motor Co. thinking its downward revision of the estimated fuel economy of its C-Max will have little impact on its hybrid-only nameplate.
Ford plans no changes in its C-Max marketing despite the lower mpg rating, global marketing chief Jim Farley said in an interview last week. Ford has strongly pushed fuel economy as a selling point against its key rival, the Toyota Prius V -- and Farley says it will continue to do so.
"We still have the leadership claim over the Prius V," said Farley, Ford's executive vice president of global marketing, sales, service and Lincoln. The C-Max is rated at a combined 43 mpg, compared to the Prius V's 42 mpg.
"We don't see any reason to change," he said. "The customer reaction has been great. We're going to have another great C-Max month."
Farley's comments came a day before Ford announced U.S. sales of 3,032 C-Maxes in August, up 12 percent from July. Sales of the C-Max have been up and down since it went on the market in September 2012, peaking at 4,848 in November.